• Skip to primary navigation
  • Skip to main content
  • Skip to primary sidebar
  • Skip to footer

Craig Hiscox

Creating Wealth - The Journey

  • Home
  • Blog
    • Home Based Business
    • Digital Marketing
    • Creating Wealth
    • Leadership
    • Networking
    • Property Profits
    • Mindset
  • Videos
    • Archive Page
  • Products
  • Books
  • Contact
You are here: Home / Internet Marketing / Mastering the Basics of Digital Marketing

Mastering the Basics of Digital Marketing

March 24, 2016 By Craig Hiscox Leave a Comment

Spread the love

Back Up, The Basics are where you need to Start.

In this first post, I want to review the basics of digital marketing. If you are just starting your own online business, you can use this information as a checklist of what you should start working on in order to build your brand and increase your profits.

If you have been in business for a while but are not getting the kind of results you hoped for, use this information to evaluate your current digital marketing mix and identify any gaps.

The Top Digital Marketing Tools for 2016 are: Marketing tools for 2016

1. Content marketing
2. Blogging
3. Video
4. Social media
5. Search engine marketing such as Google AdWords
6. Automation

Let’s look at each of these in turn briefly.

Content Marketing

Content marketing is any item you post online in relation to your business which is designed to drive traffic, increase sales, and/or retain customers. Ultimately content marketing is to drive customer sales. Most content will consist of words on a page.

However, these days, you can market with any form of content, so it is important to vary your offerings on your site or blog.

Blogging

Blogging, in particular niche blogging on a certain topic such as cars, planes, or travel, will attract a targeted audience interested in what you have to offer. Your written content should be supported with good images – created in house, professionally generated and shared, or sold through a stock photo site. Image Marketing can enhance your blog posts and all other published content, including videos.

Video

Video is in high demand online and used to entertain and educate. If you aren’t already marketing on YouTube regularly, put video marketing at the top of your to-do list. Pull out your smart phone and start shooting quality content for your viewers.

Social MediaMarketing in 2016

Great images can also be used for info-graphics and marketing at highly visual social networks such as pinterest, Facebook and Instagram, to drive traffic back to your site or show what your products and services are all about.

Make the most of your digital marketing by placing an email address capture box on your landing pages so the visitors to your site will be able to subscribe to your digital newsletter. Email marketing is ideal for building relationships and makes your content marketing, blogging, and social networking efforts measurable. Don’t just think traffic; think engagement with your content.

To get an even higher subscriber rate, consider creating a valuable special report or a 7-day ecourse, one lesson per day or week, to show prospective customers in your niche who you are, what you know, and why you are worth doing business with. Then market the report on the top social media sites that make sense for your niche.

Don’t forget to market your hottest content on niche-related discussion boards, groups and forums, especially places like Facebook groups.

Search Engine Marketing such as AdWords

In order to test your new content or product ideas, consider setting a small budget and using AdWords or other pay-per-click ad services to test the market. Track and test your results, and improve your marketing messages as needed.

If you have a tiny budget, or are struggling to make sense of AdWords, try Facebook, Twitter, and LinkedIn. These paid advertising opportunities are less expensive than Google AdWords pay per click, yet much more highly targeted, giving you a better conversion rate.

Automation

Automation such as email autoresponders and blog schedulers keep your marketing going even when you are not at your computer. Work smarter, not harder, with the help of schedulers and other automation tools.

If you’re not using all of these basics, get started today and see what a difference they can make to your business.

Next time I’ll be giving tips on how to turn short-term customers into long-term customers using digital marketing.

Liam

Filed Under: Internet Marketing Tagged With: blogging, content marketing, digital marketing, marketing, search engine, social media, video

About Wes Straham

I'm a WordPress Enthusiast. #GenesisWP Developer. Founder of @Appfinite - http://appfinite.com

Leave a Reply Cancel reply

Your email address will not be published. Required fields are marked *

WEALTH JOURNEY

Feeling Social

Purchase the Genesis Framework

All of our themes are designed for the Genesis Framework. You'll need to purchase Genesis in order to use our themes.

Purchase Genesis →

Become an Appfinite Affiliate!

Looking to earn some money? Join our Affiliate program and earn 35% of every sale you refer.

Join Now →

Recent Posts

  • Mastering the Basics of Digital Marketing
  • The New Digital Marketer
  • How to be a Great Leader
  • What is Mindset?
  • Own Your Life.

LIKE WHAT YOU SEE? SIGN UP FOR MORE THEMES AND UPDATES!

Follow Us!

  • Email
  • Facebook
  • Instagram
  • LinkedIn
  • Pinterest
  • Twitter
  • YouTube
craig.hiscox@gmail.com | Contact Us | Privacy Policy | Terms | Sitemap | (XML) | Copyright@2011 | Creating Wealth The Journey
This website uses cookies to improve your experience. We'll assume you're ok with this, but you can opt-out if you wish. Read More OK
Privacy & Cookies Policy

Privacy Overview

This website uses cookies to improve your experience while you navigate through the website. Out of these cookies, the cookies that are categorized as necessary are stored on your browser as they are essential for the working of basic functionalities of the website. We also use third-party cookies that help us analyze and understand how you use this website. These cookies will be stored in your browser only with your consent. You also have the option to opt-out of these cookies. But opting out of some of these cookies may have an effect on your browsing experience.
Necessary
Always Enabled
Necessary cookies are absolutely essential for the website to function properly. This category only includes cookies that ensures basic functionalities and security features of the website. These cookies do not store any personal information.
Non-necessary
Any cookies that may not be particularly necessary for the website to function and is used specifically to collect user personal data via analytics, ads, other embedded contents are termed as non-necessary cookies. It is mandatory to procure user consent prior to running these cookies on your website.
SAVE & ACCEPT